Hayley Kiyoko has become one of the most celebrated pop artists since releasing 2018’s landmark debut album Expectations, which according to Rolling Stone, placed her “at the forefront of an unapologetically queer pop movement.” Since her 2015 debut, Hayley has amassed over 780M global streams, over 2.1M YouTube subscribers, and has accrued over 730M lifetime YouTube views, in addition to selling out numerous venues across the country and abroad on her previous headline tours. Lauded as one of “The 21st Century’s Most Influential Women Musicians” by NPR among other milestones, Hayley continues to impact and inspire her community. Through her honest storytelling and lyricism, she encourages hope as her resounding message, showcased on her collection of songs, I'm Too Sensitive for This, which arrived in early 2020.

Earlier this year, Hayley launched her gender-inclusive fragrance, “Hue by Hayley Kiyoko” - an audacious scent designed as an expression of liberation, freedom, and self-empowerment.  “Hue” has received coverage from a variety of high-profile publications including Vogue, Allure, NYLON, Teen Vogue, Glamour, Cosmopolitan, PAPER and more. As an artist determined to create a safe space for the LGBTQ+ community throughout her body of work, it was imperative that Kiyoko’s first fragrance embody that same spirit of acceptance and inclusivity.

Kiyoko appeared in an Ad Council video for Suicide Prevention Day as part of their "Seize the Awkward" campaign — which provides various resources to help young people have those tough conversations with friends who may be facing mental health issues — where she opened up about her experience with depression.