Most companies hit an “innovation drought,” struggling to produce breakthrough ideas. Let alone do it consistently. So how do Silicon Valley's most creative companies build high-performing teams who deliver one groundbreaking idea after another? 

Drawing from years leading teams at both YouTube and Instagram, Jon Youshaei reveals the counterintuitive secret: you don't have to choose between quantity vs. quality.

It's about using quantity to achieve quality – some ideas brilliant, many mediocre, and yes, even a few flops. And knowing how to manage up and across your organization to get your colleagues bought into a culture of fearless failure. 

In this game-changing keynote, Jon provides the step-by-step process on how to do that to unleash your team's creative potential, whether you're a Fortune 500 executive, manager, or startup founder.

You'll also learn:

• Jon’s five-step formula to rapidly accelerate your team's creative output.
• How James Corden's team tested 70+ different segments to discover viral hits like Carpool Karaoke.
• The rapid experimentation strategy MrBeast used to amass an audience of 300M+ followers.
• Practical strategies to empower your team to take risks, test rapidly, and iterate fearlessly.
• Behind-the-scenes insights from YouTube and Instagram that you can apply to build high-performing, idea-generating teams.

Forget traditional brainstorming. This is a blueprint for leaders and their teams to transform your innovation process, turning every "failure" into an idea and every idea into a potential breakthrough. Whether you're looking to launch new products, improve existing services, or simply inject more creativity into your team, Jon will show you how to build a culture of relentless creativity.

Jon explores the new frontier of how AI will impact your business and content - and how you can make the most of it today. But unlike most talks about this topic, he’ll spare the tech jargon. By the end of this keynote, you’ll have a clearer idea of how to use AI to create social content without feeling robotic, make sense of the metaverse, and embrace new tech.

Copywriting is one of the most important skills in business. But too many people still write like it’s the 1800s. In this talk, Jon shows how you can change that and apply what he learned as a popular writer for Forbes, Time Magazine, and Fast Company. He’ll teach you how to simplify your messaging without dumbing it down, write headlines and social copy to increase engagement, and tell stories to get people to pay attention to your brand — and pay for your products.

There’s a reason why Inc Magazine stated: “if anyone has cracked the code for going viral, it’s Jon Youshaei.” In this keynote, Jon breaks down that code step-by-step and demystifies how “the algorithm” actually works after working at the heart of two of the world’s biggest social media platforms. Jon also outlines his 8 best tips to help increase your engagement, decrease your production time, and use AI tools while staying authentic to your brand. As a case study, Jon also shares how he used these tips to bootstrap his own channel from 0 to 300 million views so you can put it into practice immediately.

After nearly a decade inside YouTube and Instagram where he worked with top celebrities and creators, Jon shares his best marketing tips and strategies to grow your audience — and your bottom line. This keynote features Jon’s in-depth case study of Beyonce where he offers a rare glimpse into her business: how she uses social media to find ideas, why she’s stayed relevant for over 20 years, and what tactics to apply to your business regardless of budget. Simply put, Jon’s “Beyonce Method” is a modern marketing blueprint that’s as entertaining as it is educational when it comes to taking your storytelling, strategy, and marketing to the next level regardless of your industry, expertise, or resources.

Drawing from his experience as a marketing leader, entrepreneur, and Wharton School graduate, Jon shows how to navigate your career in a post-COVID world. He covers the practical skills they don’t teach in school such as: how to get recognized and promoted in larger companies, pitch new projects, write cold emails, balance side hustles, and get more done while being in fewer meetings. Simply put, it’s a modern guide to finding success and purpose in your career while avoiding burnout.