Amanda E/J Morrison

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Health and Beauty Entrepreneur; Co-Founder & CEO of Julie Products Inc.

    Entrepreneurs
    Disruptors
    Branding⸒ Marketing & Sales
    Healthcare
    Women's Empowerment
    Women's Health
    Diversity⸒ Equity & Inclusion (DEI)
    Black History & Culture
    Consumer Trends
    Innovation

    Amanda E/J Morrison: Biography at a Glance

    • Amanda E/J Morrison is the Co-Founder & CEO of Julie Products Inc., a modern women's pharmaceutical company focused on empathy and education to help change the face and narrative of healthcare.
    • Morrison and her co-founders are behind some groundbreaking innovations in healthcare, launching a  women's emergency contraception pill that works by temporarily delaying or stopping ovulation.
    • She also co-founded and serves on the board of Mented Cosmetics, a pigment-first beauty brand celebrating women of all hues.
    •  She was named one Ad Age’s Breakout Brand Leaders in 2023 for the "loud and proud" ad approach for the Julie brand. 
    • Morrison previously served as the Chief Marketing Officer at Underlining, a premium brand studio launching innovative brands across multiple beauty and wellness verticals.
    • Morrison is a sought-after speaker on diversity in beauty, healthcare innovation, women's empowerment, and entrepreneurship.

    Biography

    Amanda E/J Morrison is the Co-Founder & CEO of Julie Products Inc., a modern women's pharmaceutical company focused on empathy and education to help change the face and narrative of healthcare. Previously the Chief Marketing Officer at Underlining a premium brand studio launching innovative brands across multiple beauty and wellness verticals. She is the Co-founder and serves on the board of Mented Cosmetics, a pigment-first beauty brand celebrating women of all hues. A graduate of Howard University and Harvard Business School, Amanda is excited to be an entrepreneur focused on digital strategy and brand building. With a myriad of experiences in finance, and consumer marketing, Amanda is very involved in her community through involvement in Alpha Kappa Alpha Sorority, Inc, The Junior League of New York, 25 Black Women in Beauty, and the Howard Alumni Association.

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