Nyakio (pronounced Neh-Kay-Oh) Grieco is a beauty entrepreneur with two successful businesses: her eponymous beauty brand nyakio™ which launched in 2002 and Thirteen Lune, which she launched with her co-founder Patrick Herning in 2020. Nyakio has long been an advocate for clean beauty for all skin colors, types, and needs. Using beauty secrets she learned from her Kenyan background and travels around the world, she successfully launched nyakio™ to a marketplace desperately in need of clean beauty products. Today, nyakio™ is also carried at Target stores nationwide. In 2020, when the world was profoundly impacted by Black Lives Matter’s racial justice movement, Nyakio noticed a plethora of Black-owned beauty brands finally getting due recognition from mainstream media, yet there was no main community hub in which consumers could seek them out efficiently. Additionally, she noticed the misconception that BIPOC beauty founders were only creating product for BIPOC consumers. Thus, Thirteen Lune launched as a community based in allyship to highlight BIPOC founded brands in one shoppable location, that do in fact make product for all people in an effort of true amplification and allyship that lasts beyond a particular time of year.