Entrepreneur & Author, The Lean Startup & The Startup Way
Entrepreneur & Author, The Lean Startup & The Startup Way
Eric Ries is an entrepreneur and the author of the New York Times bestseller The Lean Startup, which has been translated into nearly thirty languages. He is the creator of the Lean Startup methodology, which has become a global movement in business, practiced by individuals and companies around the world.
His most recent book, The Startup Way, offers a fresh perspective on how modern companies use entrepreneurial management to transform culture, grow revenues, drive innovation, and poise themselves to take advantage of the enormous opportunities of the twenty-first century.
He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including GE, where he partnered with them on the FastWorks program. Eric served as the Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long Term Stock Exchange. In 2015, he ran a Kickstarter campaign to produce The Leader’s Guide, which went on to become one of the top Kickstarter book campaigns of all time.
Eric lives in San Francisco with his wife and two children.
Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Inspired by lessons from lean manufacturing, the Lean Startup approach relies on “validated learning,” rapid scientific experimentation, and a number of counter-intuitive practices that shorten product development cycles, measure actual progress, and learn what customers really want.
How can companies of all sizes successfully scale customer acquisition and revenue growth with a Lean team? The teams that go beyond out-of-the-box solutions and tailor technology to meet their specific needs, objectives, and goals will come out winners.
That hasn’t been an easy task―until now.
In this practical talk, Eric Ries shows you how to use artificial intelligence and automation to provide an operational layer atop your exisiting acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers―ushing in the new age of Autonomous Marketing.