Award-Winning Tech Executive; Former Head of Global Marketing, X (Twitter) & Head of Audience Marketing, Twitch
Katie Penn: Biography at a Glance
- Katie Penn is a transformative tech executive known for expanding major platforms such as Twitter/X, Twitch, and Salesforce into new frontiers.
- Katie's 7-year tenure at Twitter/X culminated in her role as Global Head of Marketing, where she navigated the complex transition during the company's rebranding from Twitter to X, highlighting her strategic leadership during a critical period of organizational change.
- Katie also has extensive experience working with creators at Twitch, driving initiatives to help both creators & brands grow their audiences and build highly engaged communities.
- As the Executive Lead for TechWomen at Twitter, she played a crucial role in mentorship and facilitating experiences to advance women in technology, giving her valuable insights on women's empowerment and social mobility in the tech landscape.
- One of the most respected voices in digital marketing, Katie leverages her extensive experience to guide others in marketing strategy, community building, and leveraging AI to create unique brand experiences at scale.
Biography
Katie Penn is a transformative tech executive known for expanding platforms into new frontiers. As Twitter's former Global Head of Marketing, she led the marketing organization through the historic Twitter-to-X transition while driving $5.1B in revenue. At Twitch, she pioneered the platform's evolution from gaming to music and entertainment, while at Twitter/X she architected strategies to attract diverse creator communities. Her executive experience spans roles at Salesforce, Twitch, and Twitter, where she consistently built new audiences and revenue streams during periods of rapid change.
As Executive Sponsor for TechWomen and a Chief Member, Katie champions diversity in tech through global initiatives. A compelling keynote speaker, she shares insights on platform evolution, audience expansion, and authentic leadership at major industry conferences and through the US State Department. Her work spans Silicon Valley to emerging markets across Africa, where she advises on tech innovation and community building. Whether leading teams through digital transformation or expanding into new markets, Katie brings deep expertise in growing platforms while maintaining authentic connections with core audiences.
Topics
Marketing Strategy in the AI Era
Katie Penn, a transformative tech executive with a proven track record at Twitter, Twitch, and Salesforce, shares her insights on how to navigate the rapidly evolving landscape of artificial intelligence in marketing. Drawing from her experience leading major platform transitions, such as Twitter’s rebranding to X, Katie explores how AI can be leveraged to drive audience expansion, foster authentic engagement, and build revenue streams during periods of significant digital transformation. She also highlights the importance of diversity and inclusivity in tech, sharing her global perspective on marketing strategies that resonate with diverse creator communities and emerging markets.
Through compelling stories and actionable strategies, Katie demonstrates how brands can harness the power of AI while staying true to their values and maintaining genuine connections with their audiences.
Leading Through Digital Transformation
Katie Penn shares her expertise in guiding organizations through periods of rapid change, drawing from her experience at Twitter, Twitch, and Salesforce. As a former Global Head of Marketing at Twitter, Katie led the company through the monumental Twitter-to-X transition, driving significant revenue growth. She discusses the key principles of successful digital transformation, focusing on audience expansion, platform evolution, and adapting to new technologies.
Katie emphasizes the importance of authentic leadership and maintaining meaningful connections with core audiences while navigating digital shifts. With a global perspective on tech innovation and community building, she offers actionable insights for leaders looking to drive transformation and stay competitive in an ever-changing digital landscape.
