Executive Producer and Director, Bel-Air
Morgan Cooper: Biography at a Glance
- Morgan Cooper is a writer and director well known for the hit television series Bel-Air, the most-watched original streaming series in the history of the Peacock.
- Cooper released a visionary short film based on the beloved ‘90s sitcom The Fresh Prince of Bel-Air which garnered the attention of millions across the world including the original sitcom’s star, Will Smith, who collaborated with Cooper to produce the new show.
- He is currently developing a series titled BLKCOFFEE for which he serves as writer, director, and executive producer with Gabrielle Union producing through her I’ll Have Another banner for Sony Pictures Television.
- Cooper is a two-time Tribeca X winner for his feature U Shoot Videos? and short film Pay Day, each earning the top prize for their respective categories at the Tribeca Film Festival.
- With his unique voice, clear vision, and passion for every aspect of storytelling, Cooper hopes to inspire the next generation of artists to create fearlessly.
Videos
Biography
Morgan Stevenson Cooper is a Los Angeles-based writer and director with a unique voice, clear vision, and a passion for every aspect of storytelling. Cooper’s influences range from fine art, jazz, and hip-hop, to the works of photographers Gordon Parks and Roy DeCarava. His Midwest roots and experiences growing up in Kansas City, Missouri resonate throughout his work.
Cooper is the creative force behind the hit television series Bel-Air. The series, which is a dramatic reimagining of the beloved ‘90s sitcom The Fresh Prince of Bel-Air, was born from a visionary short film Cooper released in March 2019 that quickly took the internet by storm. After garnering the attention of millions across the world, Will Smith and his production company Westbrook Studios came on board with Cooper as collaborators. The ten-episode first season, which saw Cooper serving as creator, director, co-writer, and executive producer, premiered in February of 2022 and went on to become the most watched original streaming series on Peacock.
Cooper is a two-time Tribeca X winner for his feature U Shoot Videos? and short film Pay Day, each earning the top prize for their respective categories at the 2020 edition of the Tribeca Film Festival.
Cooper is currently developing a series titled BLKCOFFEE for which he serves as writer, director, and executive producer, alongside Dayna Lynne North, with Gabrielle Union producing through her I’ll Have Another banner for Sony Pictures Television.
Cooper is committed to combining art with purpose by using his voice as a filmmaker to positively impact society. When he looks back someday on his career, Cooper hopes he will have helped inspire the next generation of artists to create fearlessly.
Topics
Meeting Your Moment
Screenwriter and director Morgan Stevenson Cooper dives into the power of visualization and crafting effective pitches to excel in pivotal moments. In 2019, Cooper took the internet by storm when he released the short film Bel-Air on YouTube, which reimagined the Fresh Prince of Bel-Air sitcom as a modern-day drama series. The piece went viral, and within 24 hours, Will Smith reached out to Cooper to share his excitement for the project and discuss its potential.
Cooper met his moment when he pitched his vision of adapting his short film into a one-hour drama, which has gone on to become one of Peacock’s most successful original series with Cooper serving as the show’s creator, executive producer, and director. But behind what appeared to be “overnight success” were years of developing his craft as a filmmaker, finding his voice, and visualizing the moment. Through his keynote, he not only shares his inspiring story but also equips his audience with the tools and mindset needed to seize their own pivotal opportunities. Cooper challenges each of us to embrace our unique voices, trust in our experiences, and visualize our success. As you pursue your dreams, remember that your moment is out there—waiting for you to meet it with the same passion and preparation that brought Cooper's vision to life. Seize it, and let your story unfold.
A Fresh Perspective on Black Representation
Morgan Cooper not only reimagined one of the most beloved TV shows of all time, but he did so while uplifting marginalized voices and showcasing various forms of onscreen diversity. In his reimagination of The Fresh Prince of Bel-Air, Cooper confronted the issues of racism and colorism in Hollywood, being intentional about the casting process as well as the lighting and camera equipment needed to highlight the full spectrum of Black and Brown skin tones. The result? A smash hit that gives an honest portrayal of the Black experience.
In this conversation, Cooper shares his approach to storytelling and his passion for inspiring the next generation of filmmakers, while shedding light on issues such as code-switching, cultural appropriation, and the class divide between the haves and have-nots - topics he addresses in the show. Audiences will walk away with a new understanding of the change that is necessary in order to bring more positive stories about diverse communities to life onscreen and throughout the media.
Channeling Creativity and Creating Opportunity
You might guess that Peacock’s most-watched original streaming series BEL-AIR was an idea birthed in a corporate boardroom. Or developed as part of a studio’s big strategy. In reality, the idea for the show came to Morgan Cooper when he was driving around in his hometown of Kansas City. The self-taught filmmaker then quickly turned the idea into a short film so compelling that it caught the attention of Will Smith who helped bring his vision to life.
In telling his story, Cooper shows audiences that creativity can spark anywhere and discusses how to turn that spark into true opportunity. He leaves audiences inspired by his message that when you believe in yourself and choose to step into discomfort, great things will follow.
