Entrepreneur & Bestselling Author of "Hooked"
Nir Eyal: Biography at a Glance
- Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business
- Eyal's latest book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the hidden psychology driving us to distraction and provides practical techniques to control your time and attention—helping you live the life you really want
- Bestselling author of Hooked: How to Build Habit-Forming Products, which describes the psychology behind how successful companies create products people can’t put down
- Taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford University
- Contributing writer for Forbes, TechCrunch and Psychology Today.
Media
Official Site: Nir & FarBook: "Hooked: How to Build Habit-Forming Products"Book: "Indistractable: How to Control Your Attention and Choose Your Life"Article: "How to Win Your Competition’s Customers"Article: "Indistractable: How to Master the Skill of the Century"NY Times: "Addicted to Screens? That’s Really a You Problem"
Videos
Biography
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the Wall Street Journal bestseller Hooked: How to Build Habit-Forming Products. The book was also recently named one of Inc. Magazine's "Top 10 Marketing Books of 2014" and "one of the best business books of the year" by Goodreads. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes, TechCrunch, and Psychology Today.
Nir attended The Stanford Graduate School of Business and Emory University.
Topics
Indistractable: How to Master the Skill of the Century
Ever get the feeling you’re bombarded with too many pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, technological and otherwise, how can knowledge workers do their best work?
Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology of technology. However, in this talk, Nir provides the antidote to the current distraction crisis.
Nir shares the findings of his five years of research into how to master what he calls, "the skill of the century," the power to be "Indistractable." Nir's entertaining, research-backed talk, provides practical advice and memorable strategies for managing distraction in business and life.
Consumer Behavior/Creating Habit Forming Products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
Un-Hooked: Increasing Focus in the Age of Distraction
