Nzinga Shaw

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President & CEO of Attack the Glass; Former Global Chief Diversity and Inclusion Officer at Starbucks, NBA, and Atlanta Hawks

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    Corporate Culture
    Diversity⸒ Equity & Inclusion (DEI)
    Black History & Culture
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    Women's Empowerment
    Future of Work

    Nzinga Shaw: Biography at a Glance

    • Nzinga "Zing" Shaw, President & CEO of Attack the Glass, LLC, is recognized as a pioneer and one of the country’s preeminent leaders in the increasingly important business of diversity, equity, and inclusion.
    • She is currently an Adjunct Professor at Fisk University and concurrently serves on the Board of Trustees.
    • Zing was the first Chief Inclusion & Diversity Officer at four blue-chip organizations: Edelman, Starbucks, Marsh McLennan, and the NBA.
    • After becoming the Chief Diversity & Inclusion Officer in the NBA in 2014, Zing spearheaded the Atlanta Hawks' award-winning diversity and inclusion practices and programs which earned them the NBA’s prestigious Inclusion Leadership Award.
    • With the Hawks, she launched the MOSAIC symposium (Model of Shaping Atlanta through Inclusive Conversations) and made the Hawks the first professional sports team to celebrate the LGTBQ community.
    • Shaw has been recognized by Sports Business Journal as a "Game Changer in Sports" and "Leaders Under 40", as well as the Atlanta Business Chronicle’s "40 Under 40."

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    Biography

    Nzinga “Zing” Shaw is the President & CEO of Attack the Glass LLC. ATG is a small organization with a big mission to serve as the umbrella for amplifying dimensions of diversity across every facet of the human experience. Through educational tools, facilitated training, executive coaching, and the identification of unexpected talent, ATG is the connective tissue that helps clients realize their full potential. Additionally, Zing is an Adjunct Professor at the University of Tennessee and concurrently serves the Board of Trustees at Fisk University. She created the curriculum for both University’s DEI Centers of Excellence.

    Zing is an experienced C-suite executive with extensive hands-on experience and knowledge spanning DEI, human capital management, change and crisis management, employee relations, talent acquisition, organizational and strategic planning, branding, and community engagement. She is known for her pioneering DEI work with the NBA’s Atlanta Hawks, launching the MOSAIC symposium (Model of Shaping Atlanta through Inclusive Conversations) and making the Hawks the first professional sports team to celebrate the LGTBQ and Differently-Abled communities. Zing is also a professional public speaker and is represented by Creative Artists Agency (CAA).

    Notably, Zing was the first Chief DEI Officer at four blue chip organizations: Edelman, Starbucks, Marsh McLennan, and the National Basketball Association, representing the Atlanta Hawks & State Farm Arena franchise. She has been recognized with numerous “40 Under 40” awards from the likes of Sports Business Journal, Atlanta Business Chronicle, The Network Journal, and PR Week. Zing is on the Board of Trustees of Fisk University, the Board of Directors of ColorComm and Rising Media Stars, and the Board of Advisors of Arctos Sports Partners, and she was appointed by 39th United States President Jimmy Carter to serve a six-year term on the Board of Councilors of The Carter Center.

    Zing received her master’s degree from the University of Pennsylvania and her bachelor’s degree from Spelman College. She was a study abroad scholar at Oxford University in the United Kingdom. Zing has also received two Honorary Doctorate degrees in Humane Letters from LeMoyne-Owen College and Morris Brown College, respectively.

    In her free time, Zing enjoys interior design, international travel, cooking, and spending time with her husband Keith and three children, Lacy, Hudson, and Trey.

    Topics

    Home Court Advantage: The Key Elements to a Winning Diversity, Equity & Inclusion Strategy
    Bridging the Talent Gaps: How to Create Balance Across Gender, Age, and More
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    Nzinga was incredible.  There’s no one that I spoke to at the conference who wasn’t moved by her keynote.  She over delivered on her message, was great with the students, as well as the extended time with Diversity, Equity, Inclusion practitioners.  We could not have been happier with her presence.   

    Harvard-Westlake School
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