Piera Gelardi

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Co-Founder and Executive Creative Director, Refinery29

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    Piera Gelardi: Biography at a Glance

    • Piera Gelardi is a visionary behind the media brand Refinery29 and the popular 29Rooms pop-up, celebrated for driving innovation and creativity.
    • Recognized as one of Ad Age's "50 Most Creative People" and Entrepreneur's "50 Most Daring Entrepreneurs, Piera's latest project, NoomaLooma, is a creative play club that encourages people to incorporate creativity into their daily lives as a form of self-care.
    • Her upcoming book, The Playful Advantage, explores how play can transform your personal and professional life, empowering individuals to thrive through creativity.
    • Piera has delivered keynote speeches at major events like SXSW and INBOUND, focusing on unlocking creativity, embracing risk-taking, and fostering connections in times of change.
    • In her personal life, Piera enjoys cooking vegetarian meals, performing in storytelling shows, and dancing, showcasing her playful spirit and passion for creativity.
    • Piera is sought after for her expertise on the science-backed benefits of play and the practical steps to bring more of it into your work, life, and organization to drive creativity, innovation, and teamwork.

    Videos

    Biography

    Piera Gelardi, co-founder of groundbreaking media brand Refinery29 and its influential pop-up 29Rooms, is a creative force championing play and innovation. She has been honored as one of Ad Age's "50 Most Creative People" and Entrepreneur's "50 Most Daring Entrepreneurs." Her new venture NoomaLooma — a creative play club — enables people to integrate creativity into their day-to-day as a form of self-care.

    The Playful Advantage, her forthcoming book, explores how embracing play can transform our personal and professional lives. As a speaker who has keynoted many events including SXSW and INBOUND, her talks empower individuals and organizations to unlock creativity, embrace risk-taking, foster connection, and thrive in change. She lives in Brooklyn with her partner and 5-year-old daughter. For fun, she loves cooking vibrant vegetarian meals, performing in storytelling shows, and dancing like a fool. Find her on Instagram and Substack @pieraluisa 

    Topics

    Play It Forward: How Fun and Games Drive Innovation and Better Teamworkarrow-down

    Amidst the productivity grind of work, play can feel like a waste of time — something juvenile and frivolous — and yet nothing is more critical for creativity, innovation, and teamwork.
    In this talk, I share the science-backed benefits of play and the practical steps to bring more of it into your work, life, and organization.
    And because it’s a play talk, we’ll be getting up, moving, and playing games together throughout the talk to fuel the learning!

    Some themes I’ll address:

    —Playful techniques for bringing the best ideas out of everyone  
    —How to leverage play when times get tough 
    —How imagination can unlock innovation, solutions, and optimism
    —Using games to increase connection in the workplace (especially remotely) 
    —How play promotes wellbeing 

    Your Eureka! Moment: Using Creativity To Conquer Challenges & Power Breakthroughsarrow-down

    We are living through a time when so many of us are languishing — feeling stuck, uninspired, and disconnected. 
     
    In this talk, I’ll share Creative Tools to help move through blocks and rediscover a sense of inspiration, connection, and innovative ideas. 
     
    Creativity is not only within all of us but is also one of our most renewable resources for problem solving. 
     
    Some themes we’ll address:
     
    —Strategies for embracing and finding opportunity in change 
    —Reframing problems to unlock solutions
    —Using imagination to conquer frustration 
    —Creative tools for well-being at work 
    —How to create the conditions for creativity to thrive in yourself & your team
    —How creativity builds confidence and authenticity, drives innovation, and relieves stress
     

    Bring Your Inner Child To Work Day: A Play Workshop For Adulted-Out Adults arrow-down

    Dealing with burnout? 
    Low motivation? 
    Lack of connection? 
    I have an unexpected solution for you… you need to play more!
     
    Play is often seen as something frivolous and juvenile. Something that you put away on the shelf (or reserve for weekends) when we enter the realm of serious adulthood. In doing so, we cut ourselves off from a part of us that has been scientifically proven to help us immensely with resilience, problem solving, and even living longer! 
     
    In this interactive workshop incorporating movement and games, I'll teach you how to tap into childlike traits of curiosity, imagination, and PLAY to bring more creativity, wellbeing, connection, and aliveness to your life and work. 
     
    As a creative director and entrepreneur, I spent a good part of my career hiding my playful side in order to be taken seriously and I will never, ever do that again. Now I’m on a mission to bring more playfulness, silliness, imagination, and wonder into every space I enter — including yours!

    Courageous Action: Building The Bravery To Do Big Thingsarrow-down

    Want to make big moves but feel stuck playing it small? I want to help you build your bravery muscles so you can break through and bring your dreams to life.
    In this inspiring, interactive keynote, I guide the audience through a series of practices they can use to tap into their own purpose, unlock authenticity, find meaning in their work and lives, and dare to take courageous action towards their dreams.
    Some themes we’ll address:
     
    —How fearlessness is a myth: be afraid and do it anyway 
    —How to leverage your character strengths to do scary stuff more confidently
    —How to develop bravery muscles 
    —How to practice getting outside your comfort zone in order to grow
    —Why vulnerability is essential for true courage 

    Creative Shake Up! A Playful Interlude To Boost Your Mood & Unlock Inspirationarrow-down

    In this hybrid talk, dance break I harness the power of play to shift people’s mindsets and help them see more possibilities in their day to day. 
     
    As a creative leader known for bringing improv exercises and games to team meetings, I know the power of play to juice the creativity in any room. I’m also a Zoom dance instructor whose built a global community.
     
    I’ll get the audience moving, interacting, and high fiving while also teaching them about the power of play and creativity to thrive at work and in life. 
     
    Let’s Make Moves Together!
     
    Some themes we’ll address:
     
    —How to get out of your own way to unlock possibility & inspiration
    —The benefits of dance & movement for creativity and wellbeing 
    —How play creates trust 
    —Ways to improve your work day through play 
    —How imagination can unlock innovation, solutions, and optimism
    —Using games to increase connection in the workplace (especially remotely) 

    Hot Pink Powersuit & Other Adventures In Remixing Leadership
    Images Have Power: Use Responsibly
    The Playful Advantage: How A Playful Mindset Helps You Live Successfully In A Serious World
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    Her energy, attention and total desire to live everything well and full is the thing that makes her so admirable and amazing. This version of success is incredibly fun.

    Girls I Know Magazine
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