Former Global Head of Marketing, TikTok & Former VP, Brand and Culture Marketing, Hulu
Nick Tran: Biography at a Glance
- Nick Tran is renowned for transforming brands into cultural icons, even during times of crisis, leveraging bold, innovative strategies to drive engagement and resilience.
- As the former Global Head of Marketing at TikTok, Tran led campaigns that elevated the platform into a global phenomenon, navigating brand challenges with finesse and earning TikTok the title of AdAge’s Marketer of the Year.
- Tran has held impactful roles at Hulu, Samsung, and Taco Bell, developing award-winning strategies that fostered growth, resilience, and cultural relevance for these iconic brands.
- Beyond marketing, Tran executive-produced the critically acclaimed Jeen-Yuhs Trilogy and invests in disruptive consumer brands like Liquid Death, Away Travel, Olipop, and Therabody.
- Acknowledged as one of the most influential leaders in marketing, Tran bridges traditional and digital strategies, creating powerful connections with Gen Z audiences and setting benchmarks for audience engagement.
- Drawing on his expertise in brand transformation, crisis leadership, and innovative storytelling, Tran provides invaluable insights for businesses seeking to thrive in today’s evolving landscape.
Biography
Nick Tran is a marketing powerhouse with a reputation for transforming brands into cultural icons—even in the face of crisis. As the former Global Head of Marketing at TikTok, he led campaigns that turned the platform from a rising app to a worldwide phenomenon, deftly navigating brand challenges along the way. Tran has also held executive roles at Hulu, Samsung, and Taco Bell, where he developed award-winning strategies that drove growth, engagement, and resilience, steering brands to success during times of adversity.
Beyond marketing, Tran’s influence extends into media and entrepreneurship. He executive-produced the critically acclaimed Jeen-Yuhs Trilogy, demonstrating his skill for impactful storytelling, and is an angel investor in consumer disruptors like Liquid Death, Away Travel, Olipop, and Therabody. Recognized by Fortune and AdAge’s 40 under 40, Adweek’s Brand Genius, and Forbes’ Most Influential CMOs, Tran led TikTok to win AdAge’s Marketer of the Year in 2021. Known for his bold, innovative approach that connects traditional and digital strategies with Gen Z audiences, Tran’s discussions will offer powerful insights into brand transformation, crisis leadership, and audience engagement.
